GTM · Content · Product Launches · Demand Generation
20+ years driving GTM strategy, product launches, and demand generation across med-tech AI, pharma, agri-tech and high-tech sectors, translating complex technology into compelling programs that grow pipelines.
A global B2B marketing leader with 20+ years of experience driving go-to-market strategy, product launches, integrated campaigns, and content across med-tech AI, pharma, agri-tech and high-tech sectors.
Proven ability to translate technical products into compelling messaging, digital assets, and commercial programs that support pipeline growth. Strong in website and marketing platform management, regional sales support, and hands-on execution in global matrix environments. Independently leverages AI tools to support research, drafting, and content development workflows.
Product launches, GTM programs, and integrated campaign management across global markets and complex B2B environments.
Digital marketing, marketing automation, and CRM management via Marketo and Salesforce — data-driven pipeline programs that convert.
Content strategy, brand positioning, and sales enablement that converts complex technical value into clear, compelling messaging.
Partner marketing, regional sales support, and cross-functional leadership in distributed global matrix organizations.
Two decades of senior B2B marketing leadership across four distinct global industries — from pharmaceutical blockbusters to AI health-tech acquisitions.
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Born in Istanbul, built a career spanning four continents and five industries. Over two decades I've led marketing at every scale — from a 10-person AI startup acquired by Philips, to a $1B+ global pharmaceutical brand at Teva. I bring scientific rigour, creative instinct, and hands-on executional depth to every role.
Enterprise AI SaaS, digital health, and aerial imaging hardware & software. Proven expertise marketing cutting-edge B2B technology to enterprise audiences globally.
Specialty vegetable seeds, global crop campaigns, and European commercial markets. Niche expertise in agricultural technology sectors across multiple continents.
Blockbuster pharmaceutical brands and global medical aesthetics product lines. Deep fluency in regulatory complexity and scientific product communication.
From pharmaceutical blockbusters to AI health-tech acquisitions, two decades of high-impact B2B marketing across the globe. Explore selected campaigns, case studies, and work samples.
Selected LinkedIn recommendations highlighting global marketing leadership, strategic thinking and execution.
Ziva is an expert in international marketing, with extensive experience working with large and leading companies. She brings deep knowledge, high professionalism, and an exceptional ability to drive processes and deliver results.
Under her management I accomplished some of my best work and gained valuable professional experience. Her remarkable leadership, extensive knowledge and exceptional communication skills make her an asset to any company.
Ziva is a very strong marketing and strategic thinker. She raises key marketing and strategic questions, builds partnerships, and is a comprehensive, dedicated and result-oriented manager.
I worked with Ziva on global marketing and PR activities for Azilect. Her input was always constructive and valuable, and the projects truly benefited from her great experience and strategic mindset.
Ziva is a first-rate manager: professional, thorough, broad-sighted, a person of vision with the ability to see two steps forward — and to execute at the highest professional level.
Ziva is a true multinational business leader and seasoned global director. She brings a can-do attitude, strong focus, international experience and the ability to seize the right marketing and strategic opportunities.
Available for marketing leadership roles in global B2B companies.